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DATA TO ACTION

Almost every nonprofit has two “secret” weapons, so secret that even those on staff might not be fully aware of them: 1) the data that they have packed away in databases and spreadsheets, often collecting virtual dust on their servers, and 2) the visual faculties of donors, board members, and staff members. While most of us glaze over at the sight of a spreadsheet, humans are wired to process visual information at lightning speed. By showing data in engaging visual formats, we can help our clients conquer common nonprofit challenges.